33e, Ilia Chavchavadze Avenue, Tbilisi/Georgia
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Client:
Smugglers
Project:
Mystery Consumer Research
Date:
Jul 2022 / Jan 2023

Mystery Consumer Research 

PMO conducted an organizational development project, "Mystery consumer research" for Smugglers, an alco store chain. The project consisted of three rounds of mystery customer research and an anonymous survey of the store chain staff. By reviewing internal documents and conducting extensive interviews with the management, PMO team utilized our Sales Diagnostic Tool to analyze sales performance thoroughly. As a result, we have developed recommendations to enhance both corporate sales and management systems.


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