33e, Ilia Chavchavadze Avenue, Tbilisi/Georgia
(+995) 511163307
BAS Program, European Bank for Reconstruction and Development (EBRD)
Organizational Performance Improvement
Aug 2015 / Oct 2015

Organizational Performance Improvement

The aim of this project was to define new strategic goals and conduct a complete rebranding of the company. PMO conducted comprehensive market research and analysis, reviewed the company’s existing corporate strategy and structure and inspected core business processes. Based on this PMO developed recommendations about potential market segments and cost optimization opportunities and offered a new marketing and sales strategy.

Medicore LTD is a healthcare institution delivering ambulatory services to corporate and private clients. Medicore was established in 2008 by a highly experienced management team, has 40,000 clients in its database and serves 30,000 visits yearly.

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