16 Rapiel Eristavi st.
(+995) 511163307
BAS Program, European Bank for Reconstruction and Development (EBRD)
Market Research and Analysis
May 2014 / Jun 2014

Market Research and Analysis

The objective of this project was to develop an expansion strategy. PMO conducted a large scale market analysis of consumers and their preferences. The research results helped the company make the optimal decisions regarding the network expansion.

Address is one of the leading players in the clothing retail market in Georgia. It is the Georgian representative of several French and German clothing brands.

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