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European Bank for Reconstruction and Development (EBRD)
Paper Market Analysis and Market Entry Strategy
May 2016 / Jun 2016

Paper and Paperboard Market Analysis and Market Entry Strategy

PMO conducted a comprehensive paper and paperboard market study, both on the local and regional levels. Within the study, PMO has analyzed quantitative and qualitative information on manufacturing, trade flows, demand drivers, competition and consumer industries for paper and paperboard. Based on the analysis, PMO identified the main trends in the market and created forecasts for the next five years. After analyzing the environment and company’s position in the market, PMO has identified the company’s vision, developed objectives and market entry strategy. Along with the strategy development, PMO elaborated investment plan.

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